Beach Buddy · ATA Command Center
Aruba Tourism Authority · Operational View
Fri, Sep 11
AR
Visitors today
12,482
+4.2%
Island occupancy
68%
moderate
Avg. spend
$186
+$6 vs LY
Hotel occupancy
84%
peak
Cruise arrivals
3
6,240 pax
Satisfaction
8.9
NPS +54
Live Digital Twin
Island pulse
Loading twin…
AI Recommendations
Strategic actions for today
1
Promote Baby Beach this afternoon to balance visitor distribution.
2
Add temporary parking near Arashi — 92% occupancy predicted by 2pm.
3
Increase shuttles between cruise terminal and Eagle Beach.
4
Extend lifeguard coverage until 7pm on Palm Beach.
Beach Analytics
Live
Palm Beach82%
Eagle Beach42%
Baby Beach18%
Arashi74%
Mangel Halto22%
Boca Catalina55%
Environmental
Sensors · 214
Water quality
A+
Coral health
94
Air quality
38
Sargassum
Low
Wave height
0.6m
UV index
9
Safety
All clear
Lifeguard interventions3
Medical calls1
Weather alerts0
Marine advisories1
Road closures0
Economic impact
Today
Est. tourism revenue
$2.31M
+24%
Restaurants
+18%
Retail
+31%
Excursions
Infrastructure
Live
Road usage62%
Parking occupancy78%
Public restroomsOK
Public Wi-Fi uptime99.7%
EV chargers active48 / 62
Government KPIs
YTD
Tourism revenue
+7.2%
$1.42B
Avg spend / visitor
+3.4%
$186
NPS
+8
54
Carbon reduction
on track
-12%
Environmental score
stable
A
Visitor Engagement
Last 7 days · simulated
Beach profile views84,210
Service icon interactions31,486
Reviews submitted1,204
Photos shared6,318
Social shares9,742
Playlist starts4,905
Beach Buddy conversations18,660
AR experiences launched5,127
Scan Fly activations3,140
Challenges completed2,388
Visitor Wellbeing
Anonymous & aggregated
Sun reminders sent22,914
Hydration reminders sent17,402
Shade searches3,865
Water station searches2,741
High-UV alert interactions6,120
Average beach visit duration2h 48m

No personal health data is collected, stored or displayed. Reminders are general wellbeing guidance and not medical advice.

Reviews & Reputation
AI-assisted
Average beach rating4.6 / 5
Most praisedBaby Beach · calm water
Most common complaintAfternoon shade shortage
Cleanliness trend+0.3 vs last month
Accessibility feedback4.4 · improving
Service complaintsChair pricing clarity
Reviews awaiting moderation37
AI summary

Sentiment is strongest at Eagle Beach and Baby Beach. Palm Beach sentiment dips between 11:00 and 14:00, correlated with palapa scarcity and parking pressure.

Social Reach
Illustrative
Photos created11,940
Photos shared6,318
Estimated impressions2.4M
Most shared beachEagle Beach
Most popular frameSunset
Top hashtag#OneHappyIsland
Partner campaigns6 active
UGC awaiting approval44
Music Engagement
Simulated
Playlist starts4,905
Most popular playlistAruba Beach Vibes
Local artist engagement18% of sessions
Average listening session38m
Playlist shares812
Sponsored playlists2
Click-throughs to platforms1,336
AR & Scan Fly
Phase 2 module
AR sessions5,127
Scan Fly activations3,140
Completion rate67%
Top AR locationCalifornia Lighthouse
Average session duration3m 12s
Rewards claimed1,984
Nearby business conversions612
Technical errors9
Content requiring updates3
AR and Scan Fly Management
Optional AR module · separately budgeted
ExperienceActivationScansCompletionAvg timeStatus
Bon Bini at Eagle Beach
Eagle Beach north entrance
Physical sign4,82071%2m 48sLive
Lighthouse 1916
California Lighthouse · Aruba Heritage Fund
Landmark recognition3,61066%3m 34sLive
Reef Guardians
Mangel Halto mangroves
QR code1,48058%3m 11sLive
San Nicolas Mural Hunt
San Nicolas art walk · Local business collective
Image recognition2,24062%4m 6sLive
Flamingo Facts
Renaissance Island
NFC tag99074%2m 12sIn review
Carnival Stories
Oranjestad main street
GPS location00%—Draft
Scan Fly experience builder
Step 1 of 12
Activation type
Government AI Recommendations
Illustrative demo data
Visitors who viewed beach-service information were more likely to visit nearby restaurants.
Eagle Beach photo sharing increased by 18% during the sunset campaign.
Visitors completing the Mangel Halto AR experience spent an estimated 22 minutes longer in the area.
Scan Fly interactions near San Nicolas generated increased visits to nearby businesses.
Baby Beach has received repeated feedback regarding limited bathroom availability.
Promote the Local Aruba Artists playlist during cultural events.
Visitors receiving activity suggestions through Beach Buddy showed higher engagement with local attractions.

All financial and economic figures in this prototype are illustrative until connected to validated data sources.

Simulated & illustrative data · Beach Buddy — ATA operational preview